The EMTEC brand was launched from a company steeped in history and experience. BASF, the inventor of the first magnetic tape for audio recording, was a pioneer in the media industry. In the late nineties, after years of innovations in the production of consumer tape products, including audio-cassettes, floppy discs and video-cassettes, BASF Magnetics became EMTEC Magnetics.
Turning the company's focus to mobile storage products, the EMTEC brand became a huge success in Europe, symbolized by the powerful red spiral logo. By 2006, EMTEC had produced the number-one selling brand of flash drives in France and the number-three selling brand of flash drives in Europe for five years and counting.*
Today, EMTEC is distributed in over 50 countries and prides itself on a 75-year history of creating innovative products that embody the human spirit: to preserve, protect and share the most valuable moments of daily life. Whatever the technology or the media, EMTEC commits to providing hassle-free, creative and stylish solutions that make technology easy to use and serve our consumers' memories, ideas and emotions.
Our brand signature: “L'émotion technologique”
An innovative brand which offers reliable products, easy to to use at an affordable price.
Young adults, professional users, families
Fun and fashionable products that stand out of the crowd for creative and elegant designs which appeal as much as their technical performance.
History & Milestones
EMTEC / BASF : the recording media pioneer
1934 - Invention of the first magnetic tape for audio recordings
1936 - Worldwide first recording of a concert on a audio tape: Sir Thomas Beecham and the London Symphonic Orchestra
1953 - Launch of consumer tape products for audio recordings
1966 - Start of Audio-Cassette production
1973 - Start of Floppy Disk production
1977 - Start of Video-Cassette production
1996 - BASF Magnetics becomes an independent Inc. Launch of the CD-Recordable range
1997 - New company name: EMTEC Magnetics
1999 - Launch of the DVD-Recordable range
2000 - World-wide introduction of the EMTEC brand
2006 - Acquisition by Dexxon Group. Extension of product portfolio to mobile storage
2006 - #1 selling brand of USB keys in France and #3 in Europe for 5 years and counting. (Source: GFK)
2007 - Launch and marketing of Movie Cube® multimedia HDD in Europe
2008 - Introduction of Kooky USB drives in the United-States
2010 - Operations in Dubai, to extend distribution in the Middle-Eastern region, India and Africa.
2010 - Launch of USB "Animals" range
2011 - Launch of USB licenses range