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The EMTEC brand was launched from a company steeped in history and experience. BASF, the inventor of the first magnetic tape for audio recording, was a pioneer in the media industry. In the late nineties, after years of innovations in the production of consumer tape products, including audio-cassettes, floppy discs and video-cassettes, BASF Magnetics became EMTEC Magnetics.

2000 Global introduction of the EMTEC brand internationally. Turning the company's focus to mobile storage products, the EMTEC brand became a huge success in Europe, symbolized by the powerful red spiral logo. By 2006, EMTEC had produced the number-one selling brand of flash drives in France and the number-three selling brand of flash drives in Europe for five years and counting.*

Today, EMTEC is distributed in over 50 countries and prides itself on a 75-year history of creating innovative products that embody the human spirit: to preserve, protect and share the most valuable moments of daily life. Whatever the technology or the media, EMTEC commits to providing hassle-free, creative and stylish solutions that make technology easy to use and serve our consumers' memories, ideas and emotions.

Our brand signature: “Technology made for life”

Brand positioning:

An innovative brand which offers reliable products, easy to to use at an affordable price.

Our customers:

Young adults, professional users, families

Our products:

Fun and fashionable products that stand out of the crowd for creative and elegant designs which appeal as much as their technical performance.


History & Milestones

EMTEC / BASF : the recording media pioneer

Historical Development of Magnetic Recording and Tape Recorder

1934 - Invention of the first magnetic tape for audio recordings
1936 - Worldwide first recording of a concert on a audio tape: Sir Thomas Beecham and the London Symphonic Orchestra
1953 - Launch of consumer tape products for audio recordings
1966 - Start of Audio-Cassette production
1973 - Start of Floppy Disk production
1977 - Start of Video-Cassette production
1996 - BASF Magnetics becomes an independent Inc. Launch of the CD-Recordable range
1997 - New company name: EMTEC Magnetics
1999 - Launch of the DVD-Recordable range
2000 - World-wide introduction of the EMTEC brand
2006 - Acquisition by Dexxon Group. Extension of product portfolio to mobile storage
2006 - #1 selling brand of USB keys in France and #3 in Europe for 5 years and counting. (Source: GFK)
2007 - Launch and marketing of Movie Cube® multimedia HDD in Europe
2008 - Introduction of Kooky USB drives in the United-States
2010 - Operations in Dubai, to extend distribution in the Middle-Eastern region, India and Africa.
2010 - Launch of USB "Animals" range
2011 - Launch of USB licenses range
2013 - Launch of the USB Dual OTG.
2014 - Launch of a complete new range of USB design keys by Cédric Ragot polymorphous designer.
2015 - Launching the Emtec connect application.
2017 - EMTEC extends its range with Type-C products.
2018 - Launch of the innovative Dual T750.
2019 - Introduction of the Harry Potter Licensed range of products. Launch of the SSD Power Plus.
2020 - Introduction of the DC COMICS Licensed range of products. Launch of the USB 3.2 Click Easy and Click Secure.
2021 - Introduction of the portable SSD X210 - Gaming memory cards - M.2 PCIe 4.0 internal SSD range.
2022 - Launch of the X210G portable gaming SSD - UHSII V60 and V90 SD cards - First FSC packaging.
2023 - Ecological transition launched for all EMTEC ranges.
To be continued...